APL Continues to Build Out Lifestyle Sneaker Offering With ’90s Inspired Shoe

Stephen Garner

27 August 2024 at 12:16 pm·2-min read

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Athletic Propulsion Labs (APL) is growing its sneaker offering with the launch of its latest style.

Called the Jogger, the new sneaker is the second offering in the new “Future/Vintage” lifestyle shoe category, which debuted earlier this year. According to the footwear company, the new sneaker was designed to “embrace athletic culture of the early ‘90s.”

Indeed, the Jogger’s athletic-inspired design combines microfiber, suede, mesh and ribbed jacquard as an homage to the vintage track culture of the ‘90s. The silhouette features a sculpted high-stack proprietary Futurefoam midsole with its solid rubber segmented Ultract outsole along with an extended heel spoiler to accentuate the smooth ride. Special detailing includes a structural ribbed woven upper along with the proprietary APL Soufflé Sockliner for comfort.

“The Jogger is the result of a multiyear design, engineering, and material experiment that marries the past and the future,” Adam and Ryan Goldston, co-founders of APL, said in a joint statement on Tuesday. “Growing up as athletes, the early ‘90s track aesthetic was imprinted in our memories. With the Jogger, we aimed to capture the essence of sport, but not around setting a personal record, instead for enjoying the journey. Our internal mantra for the shoe was ‘take it easy, but keep it technical,’ and the APL Jogger magnificently delivers on that promise.”

APL’s new Jogger sneaker, which retails for $400, is available for men and women in Black/Ivory/Gum, Ivory/Black/Gum, Ivory/Tan/Sunkissed, Beach/Tundra/Ivory and Beach/Burgundy/Iron colorways. It will be exclusively available to purchase online at the brand’s website as well as its flagship stores at The Grove in Los Angeles and in SoHo In New York City.

APL, Jogger, sneaker, lifestyle shoe, shoes

This release comes just months after APL debuted its lifestyle category with the launch of the Nostalgia ’87 sneaker. At the time of the launch in April, the company said the new silhouette featured a retro design based on court sports of the 1980s.

“It’s our entry into lifestyle — but through performance,” Adam Goldston said in April. “We expect it will have a broader lifestyle appeal because of the way it looks so it’s our first toss of our hat into that ring. We think it will draw a lot of new customers to APL.”

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