The plus-size retailer is jumping on the influencer bandwagon with its debut fashion collaboration.
Lane Bryant has teamed up with blogger Tanesha Awasthi, aka the 'Girl With Curves', on a 20-piece collection set to release during New York Fashion Week this fall, reports WWD. The 'Girl With Curves x Lane Bryant' series will span dresses, jeans, outerwear and sportswear, and will be available in sizes 12-28. It will be unveiled on September 9.
"For a long time, the curvy girl was left out of the conversation," Awasthi told WWD. "I don't think the world realized that all women, no matter what size, want to feel amazing, look amazing and we all care about some aspect of fashion."
Awasthi, who counts more than 320,000 followers on Instagram and 1.6 million subscribers to her 'Girl With Curves' newsletter, is the latest of several big-name influencers to land her own clothing collaboration. Back in June, the multi-hyphenated model, blogger and influencer Ziggy Mack-Johnson was announced as the new co-creator of a fashion series for H&M's new brand /Nyden, while model and influencer Jordyn Woods has an activewear collection in the pipeline with the plus-size label Addition Elle.