Zara has a launched a brand new logo, and it’s not going down well with fans.
This is only the second time the Spanish retailer, which was founded in the 1970s, has changed its logo, since introducing extra spacing to its logo in 2011.
However, the artistic, overlapping typography has received a lot of criticism on Twitter, with some making fun of it and others claiming it looks amateur.
— IMRAN KHAN (@imranmkkhan) January 29, 2019
— uxdvision (@uxdvision) January 30, 2019
— iVasilis (@plakasman) January 30, 2019
— Michael Badham (Double Verífied) (@Badham) January 30, 2019
— Pankaj Ahuja (@panku_) January 29, 2019
— Silvia Sguotti (@SilviaSguotti) January 30, 2019
Despite many negative comments, the logo was not entirely without its fans, with some considering it an improvement on the former design.
— Daily Luxe Life (@DailyLuxeTweets) January 29, 2019
Nothing divides opinion like a #logo change, but take a minute with #Zara‘s. It’s an evolution: they want you to think differently, but subtly so. The serif font’s more elegant than sans serif and reminiscent of fashion, e.g. #Vogue. The spacing’s tight but overall less rigid. pic.twitter.com/oxQMk8gLix
— Charlie Wade (@CharlieAMWade) January 29, 2019
While it sometimes might seem there is a Zara store on every high street corner, the brand apparently appeals to a very specific demographic of women aged 23 to 27.
What’s more, the median drop off age for women shopping at Zara is apparently 25. Who knew?
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