Zara's new logo isn't a hit with shoppers: 'You forgot the spaces'
![The Zara logo in its original form (left) compared to its 2011 (middle) and 2019 versions. [Photo: Getty/Zara]](https://s.yimg.com/ny/api/res/1.2/gF1NWyxtDu.B9feDqfIF4A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD02Nzc-/https://media.zenfs.com/en/homerun/feed_manager_auto_publish_494/0429d97ace4f918cf92b9fa9ffe1ff3f)
Zara has a launched a brand new logo, and it’s not going down well with fans.
This is only the second time the Spanish retailer, which was founded in the 1970s, has changed its logo, since introducing extra spacing to its logo in 2011.
However, the artistic, overlapping typography has received a lot of criticism on Twitter, with some making fun of it and others claiming it looks amateur.
Evolution of #Zara‘s new logo explained. @Social_Samosa @adweak pic.twitter.com/KG5i19NBl0
— IMRAN KHAN (@imranmkkhan) January 29, 2019
Zara’s new logo is like someone had popped up Photoshop, selected a random serif font and started to play with the letter spacing tool #zara @ZARA
— uxdvision (@uxdvision) January 30, 2019
When you have no monay to pay a graphic designer and you use power point. #ZARA #zaralogo pic.twitter.com/99bdAVxROu
— iVasilis (@plakasman) January 30, 2019
#Zara logo is relatable as it’s a size 14 trying to squeeze into in a size 8#zaralogo pic.twitter.com/2DacxRBIh5
— Michael Badham (Double Verífied) (@Badham) January 30, 2019
#ZARA Logo then, now and later. pic.twitter.com/OcCYDTdQv5
— Pankaj Ahuja (@panku_) January 29, 2019
Seriously #ZARA, what the hell??
You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS— Silvia Sguotti (@SilviaSguotti) January 30, 2019
Despite many negative comments, the logo was not entirely without its fans, with some considering it an improvement on the former design.
Am I the only one loving @zarausa new logo? I think it’s more modern and hip compared to the old one #ZARA
— Daily Luxe Life (@DailyLuxeTweets) January 29, 2019
Nothing divides opinion like a #logo change, but take a minute with #Zara‘s. It’s an evolution: they want you to think differently, but subtly so. The serif font’s more elegant than sans serif and reminiscent of fashion, e.g. #Vogue. The spacing’s tight but overall less rigid. pic.twitter.com/oxQMk8gLix
— Charlie Wade (@CharlieAMWade) January 29, 2019
While it sometimes might seem there is a Zara store on every high street corner, the brand apparently appeals to a very specific demographic of women aged 23 to 27.
What’s more, the median drop off age for women shopping at Zara is apparently 25. Who knew?
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