Zara's new logo isn't a hit with shoppers: 'You forgot the spaces'

Francesca Specter
Yahoo Style UK deputy editor
The Zara logo in its original form (left) compared to its 2011 (middle) and 2019 versions. [Photo: Getty/Zara]

Zara has a launched a brand new logo, and it’s not going down well with fans.

This is only the second time the Spanish retailer, which was founded in the 1970s, has changed its logo, since introducing extra spacing to its logo in 2011.

However, the artistic, overlapping typography has received a lot of criticism on Twitter, with some making fun of it and others claiming it looks amateur.

Despite many negative comments, the logo was not entirely without its fans, with some considering it an improvement on the former design.

While it sometimes might seem there is a Zara store on every high street corner, the brand apparently appeals to a very specific demographic of women aged 23 to 27.

What’s more, the median drop off age for women shopping at Zara is apparently 25. Who knew?

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