You've never seen 'the most beautiful royal' like this before

Lady Amelia Windsor for Illamasqua. Image via Instagram.
Lady Amelia Windsor for Illamasqua. Image via Instagram.

Words by Elizabeth Di Filippo.

“The most beautiful royal” is taking over the beauty industry.

Lady Amelia Windsor, the 23-year-old relative of Princes William and Harry, is making headlines as the face of the latest campaign by U.K. make-up brand, Illamasqua.

As 38th in line to the throne, Windsor, who is the daughter of Queen Elizabeth II’s cousin, the Duke of Kent, is forging a successful career in the brand’s new “Reign of Rock” campaign.

Windsor looks almost unrecognisable, ditching her blonde locks in favour of a black wig and bold make-up that definitely breaks more than a few rules in the royal dress code.

Image via Instagram.
Image via Instagram.

Like fellow royal Lady Kitty Spencer (Princess Diana’s niece), Windsor has modelled fashions by Italian design duo, Dolce & Gabbana, and has tried her hand at designing a collection for British label, Penelope Chilvers.

Image via Getty Images.
Image via Getty Images.

With Windsor’s career on the fast track the royal is busy building an online following wit more than 74,000 followers on Instagram.

Tatler magazine declared her the “most beautiful member of the royal family” – and she’s been featured as both their cover model and contributing editor.

But she’s not just a pretty face. She also attended the University of Edinburgh before completing an internship with Chanel at their Paris headquarters.

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Lady Amelia Windsor shares a sponsored Instagram post – but what are the rules for royals?

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