Max Mara showed off their Autumn/Winter SS19 collection at Milan Fashion Week yesterday by reminding all of us their beige style is here to stay. The label opened the show with a myriad of block pop colours: blue, yellow and turquoise, before working their way down to darker shades and eventually their camel shades followed by black.
The show entitled ‘Politics of Glamour’ has their creative director Ian Griffiths amping up working women with punched up glamour, with lots of ease in styling and structured cuts. There were giant cargo zip-upped pockets; to power suits and oversize coats commanding attention. Materials like plush alpacas and cashmere are skillfully bound with leather.
While the younger set of today’s gen models walked the runway: Kaia Gerber (Cindy Crawford’s daughter) to Joan Smalls and Bella Hadid; it was the original supermodel Eva Herzigova who closed the show. It was a chic reminder that the house is transcending generations and luxury is still here to stay.
See some of the photos from the show below: