From Woe to Wonder: How One Marketing Company Pivoted During the Pandemic to Bring Joy
Like many business owners, Jasen Smith had to adjust to the coronavirus pandemic and the lockdowns it created. Smith, the founder of Experiential Supply Co. — an experiential production and attractions company — had been on a roll, creating one-of-a-kind, in-person fan experiences for studios like Warner Bros., Disney and Universal. Some of Experiential Supply’s unique projects included the Yeti Village for Warner Bros. 2018 animated film “Small Foot,” and the Derry Canal Days Festival and Funhouse for “It: Chapter II” — a close collaboration with director Andy Muschietti and his sister/producer Barbara. Both experiences, erected in the heart of Hollywood, drew thousands of visitors and built viral buzz for the films. Experiential Supply Co. worked closely with “It: Chapter 2” director Andy Muschietti for a year on this fan experience (Photo credit: Experiential Supply Co.) Smith had just come off a successful event for “Birds of Prey” with stars Margot Robbie and Ewan McGregor in February when the pandemic struck. “When the pandemic hit, I was like, “Cool, we’ll be off for three weeks,'” Smith told TheWrap. “We had projects that got canceled by at SXSW with Disney and FX so it hurt a little bit. But part of...
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