Winnie Harlow decided to collaborate with Steve Madden on a shoe collection because she wore his designs throughout her childhood.
The Canadian model unveiled the collection she created with designers at the footwear giant, founded by Steve Madden in 1990, earlier this week and shared snaps on her Instagram page showing her posing in the shoes in a photoshoot led by famed photographer Steven Klein.
In a new interview with Us Weekly, the 25-year-old explained that the collaboration was the perfect fit because she has been a longtime fan of the Steve Madden brand.
"I've been wearing Steve Madden shoes my whole childhood. With this collaboration I wanted it to speak to where I came from and the people in my life who helped me get where I am," she said, while Madden added: "We were with Winnie when she was 12 and Winnie when she was 15 and when she graduated high school. So, we have that association, even though we didn't know each other."
To pay homage to their long-running connection, some of the shoes in her collection are recreations of what Harlow used to wear when she was younger and are named after people close to her.
"I was really excited to just have freedom in creating shoes that I really wanted to wear," the fashion star continued. "Obviously as a model, I've worn so many shoes - I've done the runway for different events and red carpets - and sometimes there's just certain things about a shoe that I absolutely love but there's something I would change."
Her favourite shoes are the knee-length Harlow boots, which come in red or yellow snakeskin-like fabric or black crocodile-look designs, the Tina stiletto ankle boots, the LisaLove chunky ankle boots, the Princess pointed heels, the Badgirl strappy sandals, and the Glorey and All Now sneakers. The collection, which ranges in price between $90 (£72) and $160 (£128), is available to buy from the Steve Madden website.
© Cover Media