Winnie Harlow celebrates friendship in Fendi handbag campaign

Shannon Hamilton and Winnie Harlow star in Fendi campaign. Courtesy of Fendi

Winnie Harlow and Shannon Hamilton have been tapped to star in a new Fendi campaign celebrating friendship.

The models and real-life pals are fronting the new #BaguetteFriendsForever short film and accompanying imagery to mark the launch of the latest edition of the iconic Baguette bag.

In the playful footage, filmed mostly inside of a Fendi boutique in Miami, Winnie and Shannon spend time shopping together.

At one point, the Canadian star picks up a yellow version of the purse and comments, "This is not a bag, it's a Baguette."

Following the debut of the campaign, Winnie took to Instagram to share some of the images and to thank Fendi's communication director, Cristiana Monfardini, for suggesting the concept.

"Cristiana asked me to star in the Fendi #BaguetteFriendsForever campaign, and being touched by Shannon's story, rather than booking someone to play my best friend, asked me if I'd like to have my real-life best friend in the commercial with me... what a dream... what a reality!!!" the 25-year-old wrote in the caption. "@badgyalshanshan has been to work with me to show support but this experience was different! She gets to live her model dreams. Endlessly grateful to our fairy Cristiana for this idea. What a gift. I can't wait to show our children this one day!"

The iconic Baguette bag was first launched by designers at the fashion house in 1997.

Fendi reissued the Baguette at the spring/summer 2019 Milan Fashion Week show to much fanfare, with the #BaguetteFriendsForever campaign featuring Sarah Jessica Parker, influencer Caroline Daur, and model Ebonee Davis, rolling out a short time later. Amanda Seyfried and Emma Roberts, as well as Kiernan Shipka and her filmmaker pal Christian Coppola have also fronted Baguette campaigns.

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