Why Microsoft Will Pay $7.5 Billion for ‘Fallout’ Parent Company ZeniMax Media
The Microsoft purchase this week of ZeniMax Media gives the Xbox parent company access to some of the most valuable gaming brands on the market and magnifies Microsoft’s potential to create gaming content outside of the console. Microsoft, which will pay $7.5 billion to buy Bethesda Softworks parent company ZeniMax, is looking to expand its Xbox Game Pass service (often described as the Netflix of video games), and no price tag is too lofty for the company when it comes to access to storied games, including the “Doom,” “Elder Scrolls,” and “Fallout” franchises. Microsoft’s bet that Game Pass and subscription gaming will soon become the main way that players buy their games appears to be paying off so far — Microsoft said Sept. 21 that 15 million people are subscribed to the service, up from 10 million at the end of April this year. “Microsoft didn’t buy ZeniMax to battle the PlayStation 5,” Bloomberg games reporter Jason Schreier tweeted Monday. “Microsoft bought Zenimax to quadruple that number” of Game Pass subscriptions. It’s unclear if Bethesda’s top games will now become exclusive to the Xbox platform or remain playable on other consoles — right now, you can play most Bethesda titles...
Read original story Why Microsoft Will Pay $7.5 Billion for ‘Fallout’ Parent Company ZeniMax Media At TheWrap
