When is Amazon Singapore's Prime Day 2021? What we know so far

·Head of Commerce, Southeast Asia
·2-min read
Online shopping. (PHOTO: Getty Images)
(PHOTO: Getty Images)

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Updated with launch dates

SINGAPORE – It's official! Amazon’s annual Prime Day event will be held on 21 and 22 June, kicking off summer with two days of epic deals and the best savings Prime has to offer.

Last year, Amazon launched their first instalment in Singapore with Amazon.sg, capturing new audience and a buying spree. The two-day shopping event gave Prime members the chance to shop deals and top products for the holiday season including toys, electronics, beauty, kitchen, home, baby products and more, from the comfort and safety of their homes.

This year, shoppers can expect the same perks and bargains from Prime Day.

Amazon Singapore Prime Day 2021. (PHOTO: Amazon Singapore)`
Amazon Singapore Prime Day 2021. (PHOTO: Amazon Singapore)`

When is Amazon Prime Day 2021

Traditionally, Amazon held its Prime Day in July, but last year's event was launched in October as a result of the pandemic. Amazon has typically promoted its Prime Day on a Tuesday in the middle of the month, so for a change, the event is being launched on the fourth week of June.

How to make full use of your trial account

Prime Day is seen as Amazon's largest shopping event, even surpassing its Black Friday and Cyber Monday events. Last year, Prime Day's event churned out more than one million deals to Prime members online. If you're not an Amazon Prime member, you can take advantage of its deals with a 30-day free trial at amazon.sg/prime.

What are the best deals

Generally, prices of consumer tech gadgets and kitchen appliances have been slashed tremendously. Last year, Yahoo Singapore readers snapped up items like Apple AirPods, Retinol moisturiser face cream, Muji furniture and Kindle Paperwhite, just to name a few.

Prime Day concerts

The Prime Day Show, presented by Amazon Music, will feature multi-award-winning artists Billie Eilish, H.E.R., and Kid Cudi. Prime Day Show viewers will be treated to three unique experiences that fuse performance and storytelling, transporting fans to worlds inspired by Paris, The Dunbar Hotel, and outer space.

Yahoo Lifestyle SEA will be covering the lead-up to and Prime Day, so be sure to check back for more deals that are worth your money.

(PHOTO: Yahoo Shopping)
(PHOTO: Yahoo Shopping)