Vogue Italia introduces 'imaginary cover girl'

The March 2020 issue of Vogue Italia. Image: Instagram - @vogueitalia

Vogue Italia has introduced an "imaginary cover girl" for its March 2020 issue.

A representative for the Italian publication posted the latest cover on Instagram on Thursday, with the image depicting a model wearing a Giorgio Armani outfit along with the text, "Don't judge a girl by her cover."

However, in an accompanying article, editor-in-chief Emanuele Farneti explained that the cover model and others who appear in the magazine were digitally created, with the objective being to consider the fine line between reality and fiction in this day and age, as well as pose the question, "What is real today?"

"The intention behind creating (digital models) Ida, Teresa, Helga, Anastasia, Stevie isn't so much to point out that digital beauty obviously can't replace real beauty, or that digital girls, in all their perfection, reveal how genuine perfection lies in the unique imperfection of each of us in flesh and blood," he wrote. "Instead, we wanted to offer a delicate and poetic portrayal of the incredible osmosis between these two worlds. Where reality pursues the filters of Instagram, and on Instagram we are conversely starting to see the emergence of a less artificial and more sincere, analogical reality."

The imagery was shot by photography duo Mert Alas and Marcus Piggott, styled by Lotta Volkova, and overseen by creative director Ferdinando Verderi.

And while some social media followers were puzzled by the concept, Farneti insisted in his article that they should take a moment to contemplate the message.

"For centuries the dictum held true: seeing is believing. But in the era of memes, of the alteration of content for political purposes, of the minuscule effort with which a person's face can be put on someone else's body in photographs and videos, what can we believe?" the editor concluded.

The March 2020 issue of Vogue Italia is on newsstands now.

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