Virgil Abloh is about to embark on his “biggest leap” at Louis Vuitton by taking his next show on the road.
As most brands continue to shun the live show format because of the Covid-19 pandemic, Off-White founder Abloh, who became the French label’s menswear artistic director in early 2018, will be directing a runway presentation in Shanghai on 6 August, followed by a catwalk in Tokyo at a later date.
Titled Message in a Bottle, the spring 2021 collection will introduce a multifaceted sustainability initiative, reports WWD.
“This next show is probably the biggest leap that I’ve made in terms of proposing a new system, how it lives and operates. It’s probably the most fully packaged from the clothes itself and the craftsmanship, to the things you’ll see with the films and how it activates,” the designer told the publication.
As well as lockdown giving Abloh time to rethink his fashion strategy, he’s also been mulling things over since last year, when he was forced to slow down on doctor’s orders.
This has given him ample time to plot his future as a designer at one of the world’s top labels.
“I’m on a lot of different panels that were sort of questioning what fashion can become in an urgent sense,” he said.
“Instead of the doom and gloom, sort of panic approach, I looked at it like, ‘Oh, this is the new frontier that we’ve been asking for in fashion’. We’re in a new era. I feel like this is the pandemic of 2020 with the hard stop between fashion as it was before, and I’m interested in this sort of investigation.”
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