ViacomCBS Bets $5 Billion That Paramount+ Can Compete With Disney and Warner

Tim Baysinger
·1-min read

ViacomCBS is betting $5 billion that the Paramount name carries the same weight as a Disney or even an HBO. In unveiling its Paramount+ streaming service, which will be refashioned out of the ashes of CBS All Access, ViacomCBS joins an overcrowded streaming field. Paramount+ joins HBO Max and Disney+ in relying on valuable IP and film exclusives to get consumers to fork over a monthly fee. But given that the streaming space has seen five new launches (and one casualty) in the past 15 months, Paramount+ will have a greater mountain to climb than its signature logo to compete in an extremely crowded space. “They’re definitely late in the game, but by no means are they out of it. Hey, at least they’re ahead of Sony and Lionsgate, right?” Jeff Bock, senior box office analyst at Exhibitor Relations, told TheWrap. “It will always be about the content. If they can continue to draw audiences, especially with ‘Star Trek’ and ‘SpongeBob,’ they have some valuable IP.” Also Read: Here's Everything ViacomCBS Just Announced Is Coming to Paramount+ Outside of “Star Trek,” it’s fair to wonder if Paramount+ has anything approaching the level of a Disney’s Marvel Studios or WarnerMedia’s “Game...

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