The world’s largest fashion houses are collaborating with video game makers, bringing their own unique flair and style to the arena of gaming. Now luxury Italian brand Versace is bringing its empowered style into the world of video games for the first time through a partnership with games company Electronic Arts Inc for ‘Need for Speed Unbound’.
Versace x Need for Speed Unbound will see in-game characters and collection of apparel featured in the upcoming ‘Need for Speed Unbound’ video game. Although renowned for allowing fans to take car customisation to the next level, gamers can now customise their favourite character’s appearance with branded clothing. If they so choose, they can now even deck the character out in Versace.
This latest video game in the long-running series will feature the Rival character of Medusa—a fiery Italian street racer who mesmerises behind the wheel, creating in her rivals a feeling of equal parts desire and fear which all too often turns into a fatal fascination. 10 in-game pieces of Versace apparel will feature in the game, from jackets to sneakers, as well as additional in-game content that goes beyond player clothing.
‘Need for Speed Unbound’ will be available on December 2, 2022, on PlayStation 5, Xbox Series X/S and PC.