Valentino debuted a surprise collaboration with Onitsuka Tiger during a runway show on Wednesday night.
Creative director Pierpaolo Piccioli made the revelation in a low-key manner during the presentation of his fall/winter 2020 menswear collection as part of Paris Fashion Week: Men's.
The unusual partnership between the Italian fashion house and the Japanese sneaker brand, which is one of the oldest shoe companies in the country, was showcased by several models on the catwalk inside the Galerie Courbe of the Grand Palais.
Onitsuka Tiger's iconic Mexico 66 sneakers have given a chic update by Piccioli, who has branded the footwear with the Valentino 'V' logo on one side, along with another logo on the tongue and sole.
The sneakers, which feature cushioning and a non-slip outer sole, will be available in a variety of different colours, including pink, orange, yellow, and classic white, and will be sold in Valentino's stores and on its website.
Onitsuka Tiger will also sell its own exclusive version, which will come in a simple design of white, blue, and maroon.
The collaboration is only the second time that the Japanese brand has teamed up with a luxury fashion house, after its partnership with Givenchy in 2018 for artistic director Clare Waight Keller's menswear debut.
And Piccioli is no stranger to joining forces with a smaller label for a unique footwear collection.
He partnered with Birkenstock for a show last year and gave the German brand's Arizona sandal a Valentino overhaul, which featured buckles, leather and was available in red or black.
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