Mayhoola, owner of fashion house Valentino, is donating $2.1 million (£1.7 million) towards coronavirus relief efforts in Italy.
As the nation continues to suffer the devastating effects of the Covid-19 pandemic, executives at Mayhoola, the Qatari investment company behind high-end fashion brands like Valentino, Balmain, and Pal Zileri, has stepped up and given funds to medical and emergency services.
In a post on the Valentino Instagram page on Monday, a spokesperson explained that one half of the donation will go towards the Intensive Care Treatment Unit (ICU) at Sacco Hospital in Milan.
"The city of Milan is one of the more affected in Italy by the Covid-19 pandemic and Sacco Hospital is one of the sanitary structures which is heavily struggling due to the number of infected patients requiring intensive care treatments," they commented. "The new negative pressure ventilation installation, which Mayhoola will donate to the Milanese hospital, will allow medical staff to safely assist coronavirus patients."
Negative pressure ventilation will improve the safety of vulnerable medical staff, who are at increased risk of catching the virus due to their frequent exposure, as they assist patients.
In addition, Mayhoola bosses will donate cash to Protezione Civile Italiana, Italy's Department of Civil Protection.
"Our production plants and offices are widespread across the diverse and beautiful Italian regions: Lazio, Lombardy, Piemonte, Veneto, Tuscany, and many others... it's absolutely remarkable how Protezione Civile Italiana is operating within the entire country and the way in which it continuously stands behind the needs of Italian citizens," they added.
Valentino creative director Pierpaolo Piccioli posted the announcement on his own Instagram page and added in the caption: "This is what our job can do, this is what we can do with our job. Working at our best, doing what we do best. Every single day. I am proud of the company I belong to. Thank you @maisonvalentino."
While the coronavirus outbreak started in Wuhan, China back in December, Italy is now at the epicentre of the crisis. There have been over 63,000 reported cases of the disease, and more than 6,000 fatalities - the most suffered by any country in the pandemic so far.
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