Valentino is heading to China for its next couture show

Valentino will stage a runway show in Beijing in November. Pictured here a look from the house's Autumn 2018-19 collection

Women's Wear Daily (WWD) is reporting that Valentino will be celebrating the opening of its flagship boutique in Beijing with a couture show at the heart of the Chinese capital.

Valentino will be taking its haute couture from Paris to Beijing this coming November. The Italian luxury house, which usually shows in Paris, will celebrate the November 6 opening of its new flagship boutique by setting up its catwalk in the Chinese capital the very next day.

The two-story flagship will be located in the Sanlitun district and offer the house's men's and women's ready-to-wear collection, as well as its range of accessories and perfume.

The fanfare surrounding the inauguration demonstrates Valentino's ambitions for China, one of its most important markets.