The underboob is on the rise.
A new viral trend, the latest in a series of attention-grabbing, body-conscious stunts, has blossomed in the wilds of the internet. It involves a whole lot of underboob — the part of the anatomy made famous by Rihanna's tattoo and Beyoncé's magazine cover — and a writing utensil. Your high school English teacher is already blushing.
The trend has spawned a few different hashtags, including #UnderboobChallenge, #PenChallenge and #CarryPenUnderBreast. The task is simple: keep a pen or pencil snug beneath one's breast. Unsurprisingly, it appears to favor women with larger chests, which has certainly made some bystanders happy.
Congratulations, ladies: We finally have our very own version of a dick-measuring contest.
According to Mashable, the trend appears to have originated in China, with a number of posts popping up on Weibo, the country's Twitter-like microblogging platform. Indeed, a quick search for "chest clip pen" — the English version of the Chinese phrase — shows a number of women showing off their underboob skills.
These kinds of things tend to spread quickly, however, and the #UnderboobChallenge has crossed oceans and continents to make it to the United States. You can now find the posts on Twitter and Instagram.
Take that! #underboobchallenge #9GAG #letsgetnaughty pic.twitter.com/JWuQs4fPDQhttps://pbs.twimg.com/media/CZhaSdIWYAEx4kT.jpg:large
In true internet fashion, it has even spawned a meme or two:
There have also been more than a few attempts at trolling, most of which have come from men:
Some people are using it to fight back against body shamers:
Because, I had not yet been told today by social media that my body isn't good enough #underboobchallenge pic.twitter.com/GYf1nWY5R2https://pbs.twimg.com/media/CZNRVDoXEAA0X0H.jpg:large
While others are simply having fun pointing out its absurdity:
As with the #KylieJennerChallenge debacle and the #BellyButtonChallenge, which encouraged users to stretch their arms around their waists in an effort to prove their slimness, the #UnderboobChallenge seems to be hellbent on highlighting a specific set of beauty standards. Throw social media — the online version of a peacock strut — into the mix, and you have 2016's first weird and slightly uncomfortable viral trend.
Thankfully, not everyone is taking it seriously.
Bless you, anonymous and well-read #UnderboobChallenge participant.