It will have escaped no one's notice that podcasts are all the rage right now. They are especially popular in the UK, according to a new study by Acast, where more than one in 10 Britons are supposedly planning to lend their voice to the format by launching their own podcast this year.
The Swedish company surveyed 500 people in the UK to find out about their podcasting habits. It turns out that some 12.4% of respondents have been toying with the idea of taking the mic. For many, it's even a new year's resolution, just like exercising, losing weight, quitting smoking or eating less sugar.
But while making New Year's resolutions is easy, sticking to them can be harder. The most podcast-loving Britons, however, seem determined to follow through on their plans. According to Acast, two thirds of those surveyed say that they want to launch their own show in the first few months of the year, with February being the most-often cited.
Podcasts are part of daily life
These results show just how much podcasts have found their audience. Before the pandemic, we used to listen to them "to pass the time" in the car or on public transport. Since then, they've made their way into our homes, and it's not uncommon to dip into one of these pocket audio formats while cooking, gardening or even before going to sleep.
"The people we surveyed were members of the UK public -- not already established podcasters or names -- which underpins our belief that podcasting should be open to everyone, and reinforces the accessibility of the medium," said Matt MacDonald, chief product officer at Acast, in a statement reported by Podnews.
Podcasts are becoming as much a part of life in the UK as they are in the US . Two-thirds of Britons over the age of 16 have listened to one, according to a report titled " The Infinite Dial: UK 2021 " from Edison Research. And once people get into them, it seems that they can soon get hooked. On average, people in the UK listen to five episodes a week, making podcasts a veritable go-to format.