Soccer season is far from over. As the Euro tournament continues on television, fans will be able to watch a whole host of other matches on YouTube. For the first time, the UEFA has teamed up with YouTube and the DAZN platform to bring the Women's Champions League to life on a global level -- all for free!
It's official. Global sports streaming platform DAZN has announced that it has acquired the global broadcasting rights to the UEFA Women's Champions League for the next four seasons. A historic deal that also involves YouTube. The platform will also host all matches of the women's competition for the next two seasons, 2021-2023, and will stream them live and free of charge worldwide.
A decision that will make access to women's sports, too often sidelined by TV channels, more accessible. "This deal is a first for women's football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women's Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe," said Nadine Kessler, UEFA Chief of Women's Football. "There is no better way to inspire future generations of young girls and boys to play football. Women's football is here to stay and will only grow stronger," outlined UEFA President Aleksander Čeferin.
Inspiring the next generations
With this in mind, DAZN launched a video campaign called "We All Rise With More Eyes," directed by Alyssa Boni with the voiceover of the popular British rapper FLOHIO. An opportunity to bring awareness to how women's sports can inspire the next generations. "Such visibility changes everything, as the best female players and best women's teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women's football to the world and everyone who will tune in will truly make a difference to something bigger," added Kessler.
While the first two seasons will be broadcast in their entirety and free of charge on YouTube, the streaming platform will only be able to offer 19 matches out of 61 for the next two seasons 2023-2025. The DAZN platform, on the other hand, will carry all the matches online.