Tyra Banks has launched an ice cream line.
Back in her America's Next Top Model days, the supermodel coined the phrase Smize, meaning "smile with your eyes", and she filed an application to trademark Smize Cream in June last year.
Now it appears her trademark bid was successful, as she announced the launch of SMIZE Cream on Instagram last week, revealing each scoop comes with a surprise.
"One of my favorite things in the world is ice cream," she wrote next to a photo of her sampling the frozen treat. "As an avid entrepreneur, I've always wanted to create an ice cream company with amazing flavors for you to enjoy. But great ice cream wasn't enough.
"I wanted to surprise and delight you, too. SMIZE Cream is debuting this summer... It's a premium ice cream packed with sweet, savory, and scrumptious goodies PLUS a super-secret edible surprise inside every serving called a SMIZE prize."
Over on the official SMIZE Cream Instagram account, representatives for the brand announced they would be coming to Los Angeles in the summer and shared more detail about the prize.
"We've hidden a luxurious, chunk-a-licious, rich, delectable, sweet truffle treat - a 'SMIZE Prize' - inside every serving. Yep, every serving! The 'SMIZE Prize' will bring the SMIZE to your mouth and eyes!" they wrote.
This is the latest venture the 46-year-old is exploring. She has previously tried her hand at being an actress, a talk show host, author, and beauty brand founder. She was recently announced as the new host of the next season of hit U.S. show Dancing With the Stars and is still gearing up to launch her beauty theme park ModelLand, which was due to open in Santa Monica in May before the Covid-19 pandemic struck.
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