‘Trolls’ Tops Studios’ TV Ad Spending
In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DreamWorks Animation claims the top spot in TV ad spending with “Trolls.”
Ads placed for the 3D computer-animated movie had an estimated media value of $5.89 million through Sunday for 1,435 national ad airings across 39 networks. Behind it in second place: Paramount’s “Jack Reacher: Never Go Back,” which saw 1,368 national ad airings across 38 networks, with an estimated media value of $5.72 million.
TV ad placements for Lionsgate’s “Hacksaw Ridge” (EMV: $5.46 million), Columbia Pictures’ “Inferno” ($4.95 million) and Marvel’s “Doctor Strange” ($4.9 million) round out the chart.
Top Movie Commercials by Weekly TV Spend
Powered by iSpot.tv
$5.89M – Trolls
Online Activity: 1.11% within the movie category*
National Airings: 1,435
Networks: 39
Most Spend On: Nick, E!
Creative Versions: 12
Est. Lifetime TV Spend: $16.75M
Studio: DreamWorks Animation
Started Airing: 08/06/16
$5.72M – Jack Reacher: Never Go Back
Online Activity: 0.21% within the movie category*
National Airings: 1,368
Networks: 38
Most Spend On: Comedy Central, CBS
Creative Versions: 29
Est. Lifetime TV Spend: $28.49M
Studio: Paramount Pictures
Started Airing: 08/10/16
$5.46M – Hacksaw Ridge
Online Activity: 7.13% within the movie category*
National Airings: 436
Networks: 22
Most Spend On: NBC, CBS
Creative Versions: 6
Est. Lifetime TV Spend: $11.73M
Studio: Lionsgate
Started Airing: 10/04/16
$4.95M – Inferno
Online Activity: 0.09% within the movie category*
National Airings: 680
Networks: 35
Most Spend On: FX, TNT
Creative Versions: 18
Est. Lifetime TV Spend: $18.41M
Studio: Columbia Pictures
Started Airing: 08/09/16
$4.9M – Doctor Strange
Online Activity: 0.17% within the movie category*
National Airings: 425
Networks: 34
Most Spend On: FOX, ABC
Creative Versions: 25
Est. Lifetime TV Spend: $14.12M
Studio: Marvel
Started Airing: 08/08/16
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/17/2016 and 10/23/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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