Tracee Ellis Ross is getting into the beauty industry with a new haircare line.
The actress and TV host is launching ‘Pattern,' a brand designed for people with curly, coily and textured hair, reports WWD. The series will go on sale online on September 9, before rolling out in 12,000 Ulta Beauty locations two weeks later.
Pattern's initial product line will span shampoo, three targeted conditioners, a leave-in conditioner and two hair serums -- all of which have been designed with natural curl patterns in mind. Shoppers will also be able to pick up accessories such as a microfiber towel, hair clip and rubber shower brush. Prices will fall between $9 and $42, and a percentage of sales proceeds will go towards non profit organizations.
"My curls do their best, are their most poppin', juicy and joyful when they are hydrated and nourished, when slippage occurs, clumping occurs and curls are activated," Ross told WWD of her new line."I believe everyone should have access to their most beautiful selves in the bathroom."
The star has been teasing a big announcement via her Instagram account recently, telling her 6.8 million followers over the weekend, "I've got something to tell you but you gotta wait ~ happy sunday." She is the latest big name to step into the beauty space; this year has seen Lady Gaga and Millie Bobby Brown launch their own beauty brands, following in the footsteps of famous faces such as Rihanna and Kim Kardashian West.