Top fashion firms donate to Australia's bushfire relief efforts

Salma Hayek and Francois-Henri Pinault

Top global fashion firms have made large donations in aid of Australia's bushfire relief efforts.

Fires are continuing to rage in the nation, with the blazes killing at least 25 people and destroying thousands of homes in the states of New South Wales and Victoria.

Many celebrities, including Ellen DeGeneres, Chris Hemsworth, and Elton John, have made generous donations towards helping the firefighters and saving the wildlife, and now, bosses at fashion conglomerates Kering, PVH Corp., and Tapestry, Inc. have all announced their contributions.

A representative for Kering, which is headed by Francois-Henri Pinault and is the parent company of Gucci, Saint Laurent, and Bottega Veneta, has confirmed the company will donate $685,000 (£525,00), the equivalent of AUD $1 million.

"These funds will be provided to the most appropriate local organisations selected by the group's sustainability experts," they said. "Additional initiatives will also be undertaken by various brands in solidarity with the Australian people. In the longer term, Kering plans to participate in future reforestation and biodiversity programmes."

Meanwhile, officials at PVH, which oversee brands like Calvin Klein and Tommy Hilfiger, are donating $68,000 (£52,000) to the Australian Red Cross Disaster and Recovery Fund, as are bosses at Tapestry, the owner of Coach, Kate Spade, and Stuart Weitzman.

"Our hearts go out to the countless number of people affected by the bushfires," said Jide Zeitlin, Tapestry's chairman and chief executive officer. "While what has been lost cannot be replaced, we want to help the affected communities repair and rebuild in the wake of this disaster."

Closer to home, Australian designer Alex Perry will donate 100 per cent of sales online and in-store for the next seven days to the NSW Rural Fire Service, while New Zealand-based fashion star Karen Walker is supporting charities including Wildlife Victoria, the RSPCA, and Red Cross.

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