Tommy Hilfiger is set to showcase his next collaboration with Formula 1 racing driver Lewis Hamilton in London.
The American designer will debut the fourth Tommy x Lewis collection alongside the spring 2020 Hilfiger Collection for women and men at The Tanks at Tate Modern art gallery on 16 February, during London Fashion Week.
Hilfiger is keen to acknowledge the eco-friendly steps his iconic brand is taking in the fashion industry with his upcoming show and called the design partnership with Hamilton his "most sustainable collaboration yet".
Styles in the Tommy x Lewis line feature organic cotton, recycled materials, vegan leather alternatives, low-impact denim washes and miDori bioWick, which is a plant seed oil-based finishing agent.
"We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis," Hilfiger explained, according to WWD. "We are proud to accomplish new milestones every season, with spring 2020 being our most sustainable collaboration yet."
And the six-time Formula 1 World Champion, who was named the fashion company's global brand ambassador in March 2018, echoed his design partner's sentiments, and said the collection captures his "personal sense of street style".
"Tommy and I continuously explore new ways to take our sustainability vision to greater heights, and spring 2020 is the latest milestone in these achievements. I'm so excited to debut the sustainable designs we created through the TommyNow platform and keep driving this message forward," the 35-year-old added.
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