Tom Brady Rocked an Ultra-Rare Rolex Daytona to Help Kick Off the Patriots Game

Tom Brady has a lot in common the Rolex he rocked last Sunday. Both rarities have transcended the ordinary with incredible precision and magnificent style. They both have quite a few fans, too.

The retired NFL legend wore the Paul Newman Daytona in question as he was honored by the New England Patriots at Gillette Stadium in Foxborough, Mass. The star quarterback, who played for the Patriots for two decades, joined longtime team owner Robert Kraft at the podium for an emotional halftime ceremony. Brady thanked the 65,000 screaming Patriots fans for “another day in this stadium that I will never forget.” He also completed his famous sideline sprint with the Rolex on his wrist.

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This particular Daytona, ref. 6241, features a striking dial that has been nicknamed the “John Player Special” after British outfit John Player & Sons. The Nottingham-based tobacco and cigarette manufacturer, often referred to simply as Player’s, sponsored the Lotus Formula One team in racing during the 1970s and created an iconic livery for the cars. The dial showcases the same black and gold hues as the autos and three chronograph subdials with square lollipop hash marks. Brady’s case appears to be attached to a matching gold jubilee bracelet.

Former New England Patriots quarterback Tom Brady, second from left, gestures as Patriots owner Robert Kraft, left, addresses the crowd while Brady's daughter Vivian, second from right, and son Benjamin, right, look on during halftime ceremonies held to honor Brady at an NFL football game between the Philadelphia Eagles and the Patriots, Sunday, Sept. 10, 2023, in Foxborough, Mass. (AP Photo/Mark Stockwell)
Brady with his daughter and son (left) and Patriots owner Robert Kraft (right).

The John Player Special is certainly befitting of a seven-time Super Bowl champion. The model is exceedingly rare and routinely fetches a pretty penny on the secondary market. In 2020, a similar example sold for a record $1.5 million at a Sotheby’s auction.

“An 18-karat yellow-gold 6264 is the rarest gold configuration of the legendary Paul Newman,” Sam Hines, worldwide head of watches for Sotheby’s, said at the time. “Only a handful of are known to exist, so it is difficult to overstate the fascination it arouses among vintage watch collectors.”

Sotheby's Rolex Daytona "John Player Special" Ref. 6264
The “John Player Special” that sold for $1.5 million at Sotheby’s.

This is not the only Rolex in Brady’s collection, of course. The GOAT has been spotted in a Rolex “Jigsaw” Day-Date and a platinum Rolex Day-Date 40 already this year. He has been an IWC ambassador since 2019, but perhaps he should consider officially repping the Crown.

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