Timex Group Luxury Division announced the launch of a new collection of Swiss Made watches with a green concept – the Vincent Bérard collection. The range deploy only mechanical Swiss Made movements, which do away with batteries, and incorporating only sustainable materials, suitable for everyday use.
Design-wise, the watch comes with interchangeable straps made from post-consumer recycled PET bottles and vintage vegetable tanned leather or Nuo© wood, a patented material made from thin wood micro laser etched sheets. Upon closer inspection, there is also the customised forest green rotor which is visible from the see-through case back.
Timex Group Luxury Division is also collaborating with Treedom, a corporation that supports agroforestry projects – with each watch sold, a tree will be planted.
“Sustainability has become a key marker of luxury status in the eyes of today’s consumers and adds emotional capital to the value of the watch. Our proposal addresses the positive green, the modern businessman sensitive to environmental impact and in search of new brands to express his personality,” said Paolo Marai, President and CEO of Timex Group Luxury Division.
Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available in exclusive selected stores and on www.vincentberard.com starting from September 2019.
Timex Group Luxury Division, based in Switzerland, currently markets Versace, Salvatore Ferragamo, Versus Versace, CT Scuderia and Teslar watches, in department stores, independent specialty retailers and mono-brand boutiques, as well as on key e-commerce outlets.