Advertisement

TikTok-Oracle Deal Could ‘Open Up the Floodgate’ For Ad Dollars

If the U.S. Government gives the green light to Oracle’s bid to run TikTok’s U.S. operations — a decision that’s expected to come by the end of the week — American brands will likely start pouring more ad dollars into the wildly-popular video app, according to industry experts. The proposed Oracle-TikTok deal isn’t necessarily a slam dunk. Bloomberg reported on Wednesday the bid may not go far enough in addressing the U.S. Government’s concerns the app poses as a data collection tool for China’s communist government. At the same time, major companies are waiting on the sidelines, waiting to see if TikTok is safe for business, according to Ryan Detert, chief executive of Influential, a firm that specializes in digital marketing. The intrigue is obvious for marketers: TikTok has a massive American user base, and its users are young and engaged. “[American advertisers] all know how powerful 100 million monthly users in the U.S. are. This should open up the floodgate of their ecosystem, where now brands can’t say, ‘We have to wait and see what happens here,'” Detert told TheWrap. “Once it’s officially approved by the government, that will inherently open up Fortune 1000 brands [to market more on...

Read original story TikTok-Oracle Deal Could ‘Open Up the Floodgate’ For Ad Dollars At TheWrap