New year, new resolution? The iconic jewelry brand Tiffany & Co. has announced that they will pledge to share with consumers the provenance (region or countries of origin) of its newly sourced, individually registered diamonds and by 2020, their craftsmanship journey. Which means, you as a consumer, you can enquire where the diamond was mined, to the process of it being cut and polished.
Tipped as the Diamond Source Initiative, Tiffany is tracing each of its individually registered diamonds (0.18 carats and larger) by a unique “T&Co” serial number etched by laser and invisible to the naked eye, and providing consumers geographic sourcing information specific to their diamond.
Alessandro Bogliolo, chief executive officer said: “Diamonds, formed up to 3 billion years ago and brought to the earth’s surface by a miracle of nature, are symbols of the most important moments in our lives. There should be nothing opaque about Tiffany diamonds.”
“Tiffany & Co. has long been committed to diamond traceability and going above and beyond industry norms to promote the protection of the environment and human rights,” said Anisa Kamadoli Costa, chief sustainability officer, Tiffany & Co. “A transparent journey of responsible sourcing reflects the many positive and far reaching benefits along every step of the diamond supply chain.”