Thom Browne Debuts a Childrenswear Line
Thom Brome is diving deeper into his schoolboy aesthetic.
This week, the New York–based designer launched a childrenswear line, resulting in essentially a bite-size version of the collections he serves up for both men and women at Paris Fashion Week. “The message is so unique,” he tells BAZAAR.com. “This new story is so Thom Browne.”
Since founding his label in 2001, Browne has stuck to a uniform, tweaking it slightly with every collection. Largely consisting of super-fitted wool twill trousers (or pleated skirts), it also includes a matching blazer (sometimes with a vest), an oxford shirt, a classic cardigan, a Chesterfield coat with a velvet top collar, a slim tie, knee socks, and brogues. His go-to colors are gray, white, and navy blue, occasionally dabbling in check patterns. He also has a “Friday uniform”: sneakers, tailored sweats, and T-shirts.
These essentials pretty much reflect the attire worn at prep schools, so it only makes sense that he would eventually offer miniature styles for kids. As he says, “Now felt like the perfect time to launch childrenswear.” He also added that “the collection is a classic approach that lets each individual shine” and that it “brings a smile to your face.”
To highlight this feeling further, Browne enlisted photographer Cass Bird to shoot a campaign that’s far from your standard kids wear fare. The black-and-white stills feature kids from diverse backgrounds in an office setting, all outfitted in Browne’s uniform. One shot shows them seated next to an adult desk with typewriters in front of them, while another has them standing with utmost attitude against a shuttered window. As Browne says, this collection “reflects the importance of a true, unique, individual, and diverse personality,” starting early.
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