If you are a skincare junkie, you will have no doubt heard of The Ordinary. It’s the skincare brand that has taken beauty world by storm thanks to its simplicity and affordable prices.
And today the bestselling brand has just launched in eight Boots stores across the UK, including those in Derby, Milton Keynes, Plymouth, Bromley, Chelmsford, Dudley and Glasgow.
Known for its super potent, yet simple single ingredient skincare, The Ordinary continues to dominate the skincare market offering cult-favourite products for as low as £4.20.
Originally the brainchild of the late Brandon Truaxe, the founder of The Ordinary’s parent company, Deciem, its simple concept completely shook up the beauty industry. The company created hard working skincare that was sold at the cheapest possible price and made it available to the masses. The packaging, as well as the brand’s marketing, is kept to a minimum.
It has now become one of the most sought-after skincare brands in the world, with shoppers, beauty editors and experts, all lining up to buy the products. Shoppers on Amazon have even hailed the brand’s £8 Hyaluronic Acid serum as “magic in a bottle” while the product itself has received hundreds of five-star reviews.
While it hasn’t been announced whether the brand will expand to all Boots stores in the future, you can still get your hands on the products online on Boots.com and Deciem, or selected online retailers such as Beauty Bay and Amazon.
For those unacquainted with The Ordinary, we’ve listed the top bestsellers and top reviewed products to get you started.
Best for: hydrated, healthier looking skin
Hyaluronic Acid + B5 | £5.20 | Shop it now
Best for: removing makeup and impurities
Squalane Cleanser | £5.50 | Shop it now
Best for: anti-ageing
Buffet | £12.49 | Shop it now
Best for: reducing pigmentation and puffiness
Caffeine Solution 5% + EGCG | £8.99 | Shop it now
Best for: blemish-prone skin
Niacinamide 10% + Zinc 1% | £5 | Shop it now
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