The Great Singapore Sale revamps as eGSS 2020, combining online retail with virtual activities
Singapore Retailers Association (SRA) announced today (23 July) that the national sales event, the ‘Great Singapore Sale’, will return this year, running from 9 September to 10 October 2020.
Themed ‘eGSS: Shop. Win. Experience’, the campaign will combine online retail with virtual activities that shoppers can enjoy, to drive local consumption with a diverse shopping experience both offline and online.
The eGSS event happens to be part of the local nine-month long SingapoRediscovers campaign, which encourages locals to discover a different side of Singapore through hidden gems, as well as value-for-money experiences and promotions, announced by Minister for Trade and Industry Chan Chun Sing yesterday.
R Dhinakaran, President of SRA, said, “This year’s strategic direction of eGSS 2020 takes into account the circumstances in which the retail industry is operating in.
“Amid the pandemic, agility and adaptability are key drivers and this drove SRA to organise eGSS: Shop.Win.Experience as a means to provide retailers, F&B and tourism operators a unified marketing platform to drive local consumption and help accelerate digitalisation as a channel to engage our millennial customers and win new shoppers.”
Some of the highlights that shoppers can look forward to are:
Digital Lookbook: Shoppers can create engaging look-book content highlighting fashion and other lifestyle products, services and experiences and purchase them easily on one single e-commerce platform OneOrchard.Store.
Live Streaming: Watch popular influencers as they live-stream on Facebook Live and partake in lively discussions on the brands and services. Shoppers can also purchase limited edition selected items ‘at a steal’.
Shop: Take advantage of ‘32 Days of Awesome Deals’ with offers across retail, food and beverage, attractions and hotels.
