Tess Holliday has launched her new inclusive streetwear collaboration with Fashion to Figure.
The 35-year-old model has wanted to launch her own plus-sized collection for years, which incorporates her #EffYourBeautyStandards viral hashtag, but waited to team up with a brand that wouldn't change her empowering message.
"Fashion To Figure was the first brand that didn’t try to change or water down the message of #Effyourbeautystandards," Tess said in a press release announcing the collection. "They let me have creative control, cast the models I wanted and helped me make this the most diverse campaign possible.
"I hope when people see these images, they feel represented and a little less alone.”
The 10-piece capsule line features T-shirts, jackets and crop tops, and the campaign images include a diverse array of models representing all sizes, races and genders, including Nadia Aboulhosn, Dexter Mayfield, Jari Jones, Natalie Drue, Jazzmyne Jay, and musician Troy Solomon.
Tess has also partnered with The Trevor Project, and her new collection will support the LGTBQIA+ organisation and their projects to help young people across the U.S.
"As a queer kid growing up down south who wasn’t openly out, I had so many moments in my life where I could have benefited from the life-saving, life-affirming work that The Trevor Project does," she explained. "It’s so vital to support our LGBTQ+ youth."
The capsule collection, available in sizes 0 to 4X, is priced from $24.99 (£19) to $99.99 (£76), and is available now.
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