The beloved singer-songwriter famously embarked on her record-breaking “Eras Tour” this year, which CNN recently reported could gross $2.2 billion in ticket sales — and has raised Swift’s net worth to $1.1 billion, according to a Bloomberg News analysis Friday.
“Taylor Swift’s ‘Eras’ tour is rewriting the playbook of entertainment economics,” Chris Leyden, director of growth marketing at event tickets platform SeatGeek, told CNN in August. “She’s not just a performer — she’s an economic phenomenon.”
That phenomenon reportedly included average ticket prices of $455.78 and an average attendance of 72,459 people across all 68 concerts in North America. Swift not only surpassed Elton John’s “Farewell Yellow Brick Road” tour as a result, but created actual micro-economies.
A recent report from the California Center for Jobs and the Economy noted that, while travel and tourism in the state have yet to recover to pre-pandemic levels, Swift’s final six shows in Los Angeles brought much needed relief to the city — in the form of $320 million.
Los Angeles alone saw 3,300 new jobs created as a result of Swift’s sold-out concerts.
The U.S. Travel Association reported that all 21 cities in the tour were impacted, however, as fans spent an average of $1,300 on travel, hotels and food. A study conducted by QuestionPro determined “Swifties” spent a total of $5 billion as a result of the tour.
Swift's ongoing tour continues in Argentina next month — and overall could rake in $2.2 billion in ticket sales.
“It was a confluence of people having the savings, people having the desire to spend and the fact that she produced a number of albums that for many people were the soundtrack of the pandemic,” Brett House, a Columbia Business School economics professor, told Bloomberg.
The cultural phenomenon saw A-listers like Emma Stone and Reese Witherspoon at Swift’s concerts, spurred Beyoncé to attend the “Eras Tour” concert film premiere — and led an entire town to temporarily change its name in honor of Swift’s arrival.
Her fans danced so passionately at the Seattle concerts in July that seismologist Jackie Caplan-Auerbach reportedly compared it to a 2.3 magnitude earthquake. Swift admitted on Instagram the following day: “That was genuinely one of my favorite weekends ever.”
Swift decided to re-record her first six albums after her former record label sold the master recordings in 2019, and has since released “Taylor’s Version” for the first four. “1989” was nominated for 10 Grammy Awards after its popular 2014 release.
The international leg of Swift’s “Eras Tour” begins in November in Argentina.