Tallulah Willis was determined for her fashion label to be size-inclusive, and would not negotiate otherwise.
The 26-year-old, the daughter of Bruce Willis and Demi Moore, launched Wyllis in January, with the brand recently adding childrenswear and shoes to its offerings.
Talking to Tatler about the sizing, which ranges from XS to 3XL, Tallulah revealed she would not budge when it came to offering a varied range of sizes.
"It was one of my absolute non-negotiables before I even designed my pieces or knew what extended sizing would entail. I always felt that I would rather sacrifice the number of pieces we had per collection for quality fabrics and broader size range," she detailed.
The range also benefits The Loveland Foundation, with 10 per cent of proceeds being donated to the charity, which supports people of colour.
Asked about her own style inspirations, Tallulah didn't have to look very far.
"I think being a fly on the wall at various fittings and photoshoots throughout my early adolescense really cemented my love for clothing, and the whimsical fantasy it can create," she smiled. "My style icons are my mom and my sisters."
And she added: "I will always hold a special place in my heart for Prada. There's something fundamentally chic about the way that Miuccia has created over the years. I also feel like the innovation that Alber Elbaz brought to Lanvin during his time there was pretty magnificent."
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