What to take note of when purchasing Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation

Nurul Azliah
Senior Lifestyle Reporter
Some Fenty Beauty products are sold out at some Sephora stores in Singapore. (Photo: Yahoo Lifestyle Singapore)

Some products from Rihanna’s revolutionary cosmetic line Fenty Beauty have been selling like hotcakes ever since the line launched in 17 countries on 8 September. In Singapore alone, stocks of the brand’s liquid and stick foundations sold out within two weeks of its launch.

Since the brand has been much raved about for its inclusive 40-skin tone foundation range, Yahoo Lifestyle Singapore decided to put its liquid foundation – the Pro Filt’r Soft Matte Longwear Foundation ($50) – to the test. After trying them out, we discovered several things you should be mindful of when applying them to your skin.

1. A bigger variety than Make Up Forever

By now, you might have already seen popular cosmetics line Make Up Forever throwing shade at Fenty Beauty’s founder, singer Rihanna, on Instagram. Make Up Forever wanted to remind the cosmetics world that it had introduced inclusive shades much earlier than the Barbadian pop star.

In response, Rihanna got back at them via her account @badgalriri saying, “Still ashy.”

In any case, our in-house makeup artist who has used products by Make Up Forever before feels that Fenty Beauty offers a better selection of colours, with most of them catering to different undertones. Popular skin colour undertones are pink, yellow, olive or neutral, with the most popular in Singapore being yellow.

However, possessing a wide range of colours might cause a headache when it comes to choosing the right shade for you. So if you’re doubtful, be sure to reach out to available beauty advisers for help.

2. Choose colours that are lighter than your skin tone

When applying Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation, we realised that the product dries up on our skin really quickly and appeared darker after oxidisation. So we suggest picking a colour tone that it is a tad lighter so you can achieve the accurate colour.

3. You need to work fast; no spot-concealing

Due to the product’s fast-drying nature, we won’t recommend the product to beginners who aren’t skilled at applying makeup swiftly. Due to this same reason, we also wouldn’t recommend users to attempt spot-concealing either as it might make your face appear patchy.

If you really need to conceal a scar on your face, you might want to apply another layer of foundation over a larger area so that it’ll be easier to taper the ends and blend the colour with the rest of the face.

4. Make sure you prep your face before application

It can be difficult to blend the foundation on your face without prepping your skin with moisturiser and primer. Fenty Beauty’s Pro Filt’r Instant Retouch Primer seems like the perfect match for the brand’s liquid foundation. It is lightweight and feels more like an eye moisturiser than a primer. With that said, we wonder if the product works for those with more mature skin, which tends to be drier.

5. It’s affordable

For a cosmetics line that is comparable to Make Up Forever, Urban Decay and even Tarte, Fenty Beauty products are surprisingly affordable.  We had expected a price tag of nearly $100 for a foundation of this quality, but were pleasantly surprised to find that it’s only $50 per bottle.

Watch our beauty test here:

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