• Mike Bloomberg Buys a 60-Second Super Bowl Ad for $10 Million
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    The Wrap

    Mike Bloomberg Buys a 60-Second Super Bowl Ad for $10 Million

    Former NYC Mayor Mike Bloomberg has purchased a 60-second commercial slot during Fox’s broadcast of Super Bowl LIV next month, a rare move for a presidential campaign given the plus-size cost for advertising on TV’s most-watched show.A rep for Bloomberg’s campaign confirmed that it decided to launch a one-minute commercial during the Super Bowl after learning that Donald Trump’s re-election campaign had booked its own 60-second spot which was reported by Politico. The Trump campaign later confirmed on its official Twitter account that it had purchased the ad time.“The biggest point is getting under Trump’s skin,” Michael Frazier, a spokesman for the Bloomberg campaign, told The New York Times, which first reported the ad buy. “The ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked.” Frazier did not say how much the campaign spent on the ad, only that it was “market rate,” according to the Times.A rep for Fox did not respond to a request for comment. Typically, the network that airs the Super Bowl does not divulge who buys ad time for the big game.Also Read: The Super Bowl Has Generated $3.6 Billion-Plus in Ad Revenue in the Past 10 YearsFox had previously stated that 30-second commercial spots for the Super Bowl were going for north of $5 million, which would put Bloomberg’s ad buy at more than $10 million.The Super Bowl will be held Sunday, Feb. 2. The first primary is set for Feb. 3 with the Iowa Caucus, followed by New Hampshire on Feb. 11, Nevada (Feb. 22) and South Carolina (Feb. 29). The Super Bowl is annually watched by more than 100 million viewers (though last year’s game fellow below that mark on TV).The first week of Bloomberg’s candidacy included more than $30 million in TV ads from Nov. 25-Dec. 3, the most ever for most ad dollars ever spent by a political candidate in a single week. It far outpaced the old record of $24 million by Barack Obama during the last week of his 2012 re-election campaign.Bloomberg, a media mogul whose net worth Forbes has pegged at $54 billion, is largely self-financing his long-shot presidential campaign.Also Read: Why the 2020 Election Will (Briefly) Stem the Tide of Television's Declining Ad RevenuePolitical advertising spending is expected to near $10 billion in 2020 (a 63% increase from 2016), with TV looking to get the biggest chunk. The influx of campaign money has led GroupM, the largest media-buying firm, to predict that TV ad revenue will increase by more than 5% in 2020. That $10 billion may only be the tip of the iceberg. By the time we hit Election Day in November, that amount could be much, much higher.Typically, political TV ad dollars are funneled towards local TV — GroupM’s Brian Wieser says “maybe half” of all political TV ad spending will be on the local level — and targeted towards primary voters, and then later, voters in swing states like Wisconsin, Florida and Ohio. Then you factor in elections on the local level, from Senate and House seats to State Legislatures. But Wieser says the deep-pocketed Bloomberg is taking on a different tactic.“It looks like that campaign’s play is to go for Super Tuesday. That means you’re going to run ads nationwide, and that means national TV may very well be a primary beneficiary,” he said.Read original story Mike Bloomberg Buys a 60-Second Super Bowl Ad for $10 Million At TheWrap

  • Trailer for Aaron Hernandez Docuseries Explores the Downfall of an Athlete Turned Killer
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    Entertainment Tonight

    Trailer for Aaron Hernandez Docuseries Explores the Downfall of an Athlete Turned Killer

    'Killer Inside: The Mind of Aaron Hernandez' debuts Jan. 15 on Netflix.

  • Carley McCord, New Orleans-Based Sports Reporter, Dies in Plane Crash at 30
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    The Wrap

    Carley McCord, New Orleans-Based Sports Reporter, Dies in Plane Crash at 30

    New Orleans-based sports reporter Carley McCord was among the five people killed on Saturday when a small plane crashed into the parking lot of a post office in Lafayette, Louisiana, the Associated Press reported.McCord — who covered the New Orleans Pelicans and the New Orleans Saints and freelanced as a sideline reporter for a number of networks, including ESPN and WDSU — was on her way to Atlanta for the Peach Bowl game between Louisiana State University and University of Oklahoma when the plane went down shortly after takeoff.KATC TV3 reported that the Lafayette Fire Department identified McCord as a victim, and her husband, Steven Ensminger Jr. confirmed her death to the AP.Also Read: Lee Mendelson, Producer of 'Peanuts' and 'Garfield' TV Specials, Dies at 86McCord’s father-in-law, Steve Ensminger, is the offensive coordinator for LSU. Before the start of Saturday’s game, he took the field in tears with members of the team and watched them warm-up.“We are devastated by the loss of such an amazing talent and valued member of our WDSU family,” WDSU president and general manager Joel Vilmenay said in a statement. “Carley’s passion for sports journalism and her deep knowledge of Louisiana sports, from high school to the professional ranks, made her an exceptional journalist. As we reflect on her impressive body of work, we offer our deepest condolences to her family.”Kevin Jackson witnessed the crash and told KLFY-TV he heard a “massive explosion” and saw a “big old ball of flame” when the plane crashed.Read original story Carley McCord, New Orleans-Based Sports Reporter, Dies in Plane Crash at 30 At TheWrap

  • ‘The Last Dance’ Trailer: Barack Obama, Justin Timberlake Reflect on Legend of Michael Jordan and ’90s Chicago Bulls (Video)
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    The Wrap

    ‘The Last Dance’ Trailer: Barack Obama, Justin Timberlake Reflect on Legend of Michael Jordan and ’90s Chicago Bulls (Video)

    Michael Jordan and the Chicago Bulls were one of the greatest sports dynasties and a worldwide phenomenon in the 1990s, so much so that for the documentary “The Last Dance,” you can’t just get the usual basketball suspects to share what that era meant to them.For the epic 10-part documentary series “The Last Dance” coming to ESPN in June 2020, people as diverse as Barack Obama, Justin Timberlake and Carmen Electra all sit down for interviews alongside Jordan, Scottie Pippen, Steve Kerr, Dennis Rodman, Phil Jackson and many, many more sports legends.“The Last Dance” in particular follows the Bulls during their 1997-98 season, Jordan’s final season as a Chicago Bull and the team’s last championship run of their dynasty. A camera crew was given unprecedented access to the team during that season when all eyes were already on them, when Oprah was inviting Jordan to her show, and when just about every word spoken was covered and scrutinized by the media.Also Read: How ESPN's '30 for 30 Podcasts' Season 6 Pushed Boundaries to Be More 'Culturally Impactful' Than EverESPN teased the existence of the documentary as far back as last year, but this latest trailer over a year later shows the breadth of the documentary series and the enormous number of people sitting down to talk.Jason Hehir, who directed the “30 for 30” on “The ’85 Bears” and most recently the excellent “Andre the Giant” HBO documentary, directs “The Last Dance” from producer Mike Tollin. The film is a joint production by ESPN and Netflix and is produced by Mandalay Sports Media, in association with NBA Entertainment and Jump.23.Watch the trailer via Twitter below, or in full screen on ESPN.com.IT'S HAPPENING ????TheLastDance | Coming in June pic.twitter.com/YSySzSNZIs— ESPN (@espn) December 24, 2019Read original story ‘The Last Dance’ Trailer: Barack Obama, Justin Timberlake Reflect on Legend of Michael Jordan and ’90s Chicago Bulls (Video) At TheWrap

  • James ‘Radio’ Kennedy, Who Inspired 2003 Cuba Gooding Jr Film, Dies at 73
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    The Wrap

    James ‘Radio’ Kennedy, Who Inspired 2003 Cuba Gooding Jr Film, Dies at 73

    James “Radio” Kennedy, the inspiration for the 2003 Cuba Gooding Jr. film “Radio,” died early Sunday at age 73.Harold Jones, the former football coach at T.L. Hanna High School in Anderson County, South Carolina, played by Ed Harris in the film, confirmed Kennedy’s death to the Anderson Independent Mail.The 2003 film centered on the relationship between Jones and Kennedy, a young man with intellectual disabilities and an infectious smile who had long been drawn to Hanna’s football program since showing up on the field as a teenager in the mid-1960s.Also Read: Hollywood's Notable Deaths of 2019 (Photos)He gained the nickname “Radio” for the transistor radio he kept with him at all times — and soon won acceptance from both the team as well as the surrounding community — where he became what the Independent Mail called an “unofficial 11th-grader” at T.L. Hanna High School for decades.“He became a fixture at football practices, standing passively and watching, until one day when he began to mimic the coaches’ signals and tried his hand at yelling out commands,” former T.L. Hanna High Principal Sheila Hilton told local TV station WYFF. “At that point, he could have been labeled a distraction and sent away. But he was not. The coaches embraced him, and as coaches came and went, someone would always take over in caring for him.”Anderson County’s embrace of Kennedy sparked a memorable Sports Illustrated story, which led to director Michael Tollin’s 2003 film — which earned both Gooding and supporting actress Alfre Woodward NAACP Image Awards.According to the Independent Mail, Kennedy continued to volunteer regularly even as he faced health issues in recent years — and twice led the Hanna football team onto the field this season with the help of a golf cart.Read original story James ‘Radio’ Kennedy, Who Inspired 2003 Cuba Gooding Jr Film, Dies at 73 At TheWrap

  • Chris Hemsworth is in Singapore for the F1 race and is very game for selfies with fans
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    Staff Writer, Singapore

    Chris Hemsworth is in Singapore for the F1 race and is very game for selfies with fans

    SINGAPORE — A-list superstar Chris Hemsworth is in Singapore to attend the Formula One race, and fans should keep their eyes peeled in case they bump into him on the streets, as he is apparently very obliging when it comes to taking selfies with fans.

  • 5 beauty essentials to keep you looking fresh at Formula 1 races, from pre-race to after-race activities
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    Sheila Chiang

    5 beauty essentials to keep you looking fresh at Formula 1 races, from pre-race to after-race activities

    While out and about at the Formula One races, use these products to soothe your feet, keep your skin hydrated, and restore your complexion after a night of partying.

  • Teen Swimmer Disqualified Because Her School-Issued Swimsuit Broke Modesty Rule
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    Alanna Vagianos

    Teen Swimmer Disqualified Because Her School-Issued Swimsuit Broke Modesty Rule

    The high schooler won the 100-meter freestyle only to be immediately disqualified because her swimsuit showed too much of her buttocks.