Indeed, online searches for anti-pollution skincare, that protects against urban environmental damage, are up by 73 per cent. Liberty, the London-based luxury department store, has also seen a spike of 166 per cent in people purchasing from its anti-pollution skincare range. Dr Ross Perry, medical director of CosmedicsUK, has revealed that experts have been concerned for a while about the effect of pollution on our skin.
With calls for Oxford Street to be pedestrianised, the impact of air pollution and our exposure to it is high on the health agenda. Is there a way we can protect ourselves from the effects of air pollution, particularly on our skin where the impact is most visible? “Healthy skin needs clear air.” Says Martine Burford, Founder and MD of award-winning British brand Ruby Red, “Polluted air basically reduces the oxygen in skin cells and affects collagen production.” We often hear about healthy skin from the inside out but pollutants can damage your skin from the outside.