Universal Pictures is developing a live-action film version of the iconic children’s TV show “Wishbone” alongside toymaker Mattel, the two announced on Wednesday.The TV show, which ran on PBS from 1996 through 2001, followed Wishbone, a Jack Russell terrier, who would daydream about being in some of the most famous and cherished literary moments that often mirrored his family’s real-life situations. Mattel’s film division, which got off the ground in 2018, is rebooting “Wishbone” into a modern, four-quadrant comedy.Roy Parker, writer of The Blacklist’s screenplay “This House is Not for Sale,” will write the script.“Our deep library of iconic franchises continues to offer cinematic storytelling opportunities,” executive producer and head of Mattel Films Robbie Brenner said in a statement. “We’re thrilled to be working with Peter Farrelly, Roy Parker and Universal to take the beloved dog classic into a new direction with a modern reimagination of the franchise.”Also Read: 'Barney' the Purple Dinosaur Movie in the Works From Mattel and Daniel KaluuyaMattel Films is producing “Wishbone” alongside Academy Award-winner Peter Farrelly (“Green Book,” “There’s Something About Mary”). Brenner, along with supervising producer Kevin McKeon, will lead the project for Mattel Films, and Lexi Barta, director of development, will oversee the project for Universal Pictures.“Wishbone” marks the first collaboration between Mattel and Universal and is the ninth Mattel Films project in developmentAlong with “Wishbone,” Mattel’s other project in development include ones based on American Girl, Barbie — which is set to star Margot Robbie — Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe and View-Master.Peter Farrelly is represented by Jeff Okin at Anonymous, Creative Artists Agency and Cindy Farrelly Gesner at Lichter Grossman Nichols Adler Feldman & Clark. Roy Parker is represented by Creative Artists Agency, Grandview and Adam Cooper at Jackoway Austen Tyerman Wertheimer Mandelbaum Morris Bernstein Trattner & Klein.Read original story ‘Wishbone’ Feature Film in the Works From Universal Pictures and Mattel At TheWrap
'Get Out' star Daniel Kaluuya is turning his hand to an iconic children's TV character, and promising something out of the ordinary.
Someone wake up Baby Bop: “Barney” the Purple Dinosaur is getting his own movie, thanks to a collaboration between Mattel Films and Daniel Kaluuya.The live-action project will mark the first collaboration between Mattel Films, Valparaiso Pictures and “Get Out” star Kaluuya’s 59% production company. In addition to Kaluuya, 59%’s Rowan Riley and Amandla Crichlow will also executive produce the movie, as will Valparaiso’s David Carrico, Adam Paulsen and Bobby Hoppey, and Kevin McKeon of Mattel Films.“Working with Daniel Kaluuya will enable us to take a completely new approach to ‘Barney’ that will surprise audiences and subvert expectations,” Robbie Brenner of Mattel Films said in Friday’s announcement. “The project will speak to the nostalgia of the brand in a way that will resonate with adults, while entertaining today’s kids.”“Barney was a ubiquitous figure in many of our childhoods, then he disappeared into the shadows, left misunderstood,” Kaluuya said. “We’re excited to explore this compelling modern-day hero and see if his message of ‘I love you, you love me’ can stand the test of time.”Also Read: Mattel's Ynon Kreiz, Robbie Brenner on 'Barbie' Film: We Want to Make Movies That Have Cultural Impact“Barney is a dinosaur from our imagination, and we can’t wait to get ‘I love you, you love me’ stuck in heads everywhere, yet again,” David Carrico of Valparaiso Pictures said.TV series “Barney & Friends,” which ran for 13 seasons, premiered in 1992. The show’s theme song, which readers can remember via the video below, was permanently stuck in parents’ heads for the duration of that tenure — and probably longer. This big-screen adaptation probably won’t alleviate that.“Barney” will join other Mattel Films projects in development, including ones based on Barbie, Hot Wheels, Masters of the Universe, American Girl, View Master, Magic 8 Ball and Major Matt Mason.Read original story ‘Barney’ the Purple Dinosaur Movie in the Works From Mattel and Daniel Kaluuya At TheWrap
Romcom star Noah Centineo will play the warrior He-Man when Sony releases 'Masters of the Universe' in March 2021.
When it comes to Star Wars and vehicles, Mattel has developed a two-pronged approached (always two, there are…). The Hot Wheels purveyor not only offers faithful miniature reproductions of the big-screen starships, but it also takes key heroes and villains and morphs them into “character cars.” That means Rogue One fans will not only get toy versions of the new Star Wars installment’s signature ships, the U-Wing starship and the TIE Striker, but also character cars, beginning with the black-armor-clad Death Trooper.
Mattel is reporting strong early sales for its line of toys based on the female-led “Ghostbusters” — from both boys and girls. In keeping with the tagline “Everybody wants to be a Ghostbuster,” Mattel’s retail strategy was to sell the female-led Ghostbusters action figures in the boys’ toy aisle. The sales figures at the top... <a href="http://variety.com/2016/film/news/mattel-strong-ghostbusters-toy-sales-1201820557/" title="Read Mattel Reports ‘Ghostbusters’ Toy Sales Have ‘Exceeded Expectations’ (EXCLUSIVE)">Read more »</a><img src="http://media.zenfs.com/en_US/Entertainment/Variety/pc17#038;c26035310#038;c310000#038;cv2.0#038;cj1" class="editorial"/>
This might be the closest we see a working X-wing fighter. Mattel’s Hot Wheels division, which crafted a special car version of the Star Wars trench run for Comic-Con (and exclusively previewed by Yahoo Movies), has taken those “carships” to the next level. On Wednesday night, the toy maker unveiled a life-size race-car version of the X-wing fighter. The sleekly designed vehicle, mounted on a ginormous piece of the iconic orange track, matches the classic lines of the starship, featuring a cockpit that would make Wedge feel right at home.
Mattel’s bestselling doll, 56-year-old Barbie, has had over 150 careers so far, but she doesn’t just want little girls to pretend to be professors, veterinarians, or soccer coaches at home — she wants them to be these professions and beyond, too. In the latest Barbie promotional commercial on YouTube, hidden cameras (according to the video description) follow five young girls as they act out grown-up roles in real life. You don’t actually see any Barbie dolls until 1:30 into the clip, when one of the girls, Gwyneth, lecturing about the brain in front of a college auditorium, is suddenly lecturing to her dolls at home. Nice to meet you,” says Coach Maddie to a men’s soccer team.