Instagram is soon set to boost its shopping functionality, following positive results from both brands and customers during the initial testing phase. The company, which began a limited shopping test on its app with 20 brands -- including J. Crew, Warby Parker, Kate Spade, Macy's and MVMT Watches -- in November, said the initiative had delivered "very nice results with how people are engaging with the experience," with the social media giant now ready to expand the program to thousands of brands in the apparel, jewelry and beauty spaces. According to Jim Squires, Instagram‘s director of product marketing, the rapid customer adoption of the shopping component has seen more retailers want to sell on the platform, with the expansion to also include updates that will make it easier for marketers to tag shoppable products in their posts and monitor post performance.
The up-and-coming Indonesian designer is working to prove that fashionable Islamic style can remain faithful to religious teachings while also appealing to non-believers. Uniqlo in 2015 enlisted British designer Hana Tajima to design a range aimed at Muslim women in the run up to the fasting month of Ramadan, a big shopping holiday season.
Italian luxury house Bulgari has turned its attentions to the Millennial set, hoping to lure them in with a fresh, signature Serpenti watch model, which is fully customisable online. The Serpenti, which was revived by the brand in 2010 as a steel watch, has now found new life as a quartz ladies' watch is available with a choice of 13 colored detachable and interchangeable calfskin or Karung leather straps, 12 dials and four cases for a total of 312 possible options - which, additionally, can be personally engraved. The timepiece will retail from $3,850 for the steel version without diamonds to $9,700 for the gold version with diamonds, with customers able to personalise their own Serpenti using a dedicated app installed on a tablet, available in a select number of brand boutiques.
Britain's impending divorce from the European Union helped inspire perhaps the least likely cultural response: a Korean designer's fashion show on the other side of the planet in Tokyo. In unisex brand ACUOD by CHANU's mission to sweep away gender boundaries, the Japanese-trained Chanwoo Lee gave the zip a starring role Wednesday in his fall/winter 2017 collection on day three of fashion week. With surgical masks ubiquitous on the streets of Tokyo, offering protection from viruses or solace from a "bad face day," Lee dressed his models in black leather versions with giant zips across the mouth.