Ikea promotes homeless dogs as the ultimate interior accessory

Ikea is trying to persuade customers that a canine friend is the ultimate interior accessory, by helping out with a new charity campaign.

"Home For Hope" is a charitable initiative which aims to secure homes for some of Singapore's hundreds of abandoned dogs.

The Swedish furniture brand is participating in the concept by displaying life-size cut-outs of each of the pooches up for adoption in its retail spaces.

The cut-outs are being displayed in the group's Singapore showroom, where they are touchingly nestled into the domestic surroundings.

Shoppers can scan the QR codes attached to get a mini biography of each individual potential pet along with information about the adoption process.

Since its launch earlier this month, the project has also attracted the support of other furniture retailers in Singapore, including Foundry, Commune and Noden Collective amongst others.

To find out more about the adoption process and the campaign, visit homeforhope.sg

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