Bench apologizes for 'offensive' parts of 'The Naked Truth' fashion show

MANILA, Philippines - Jake Cuenca is seen during Bench's The Naked Truth fashion show held at the Mall of Asia Arena in Pasay City, south of Manila, on 20 September 2014. (Voltaire Domingo/NPPA IMAGES) (NPPA)

Following the backlash clothing brand Bench received over the recently-concluded fashion show “The Naked Truth,” the company issued an apology “for all the offensive elements of the show."

The said fashion show, where most celebrities and models were scantily clad, earned mixed reactions from the public.

Bench said the criticisms and response of people will serve as a “lesson learned.” Amid criticisms on portrayal of women, Bench said that they vow to “continue to uphold the dignity of women.”

“We at Bench apologize to the public for all the offensive elements of the show, 'The Naked Truth.' We will take all these concerns seriously and will serve as a lesson learned when we plan our next show. We at Bench shall continue to uphold the dignity of women and our commitment will remain so.”

 “The Naked Truth,” particularly the number of Kapamilya actor Coco Martin walking with a leashed female model, caught the attention of Senator Pia Cayetano and former Gabriela representative Liza Maza.

Cayetano said in a statement, “the derogatory portrayal of women is offensive and should not be tolerated. Such portrayals reinforce society’s sexist view of women, instead of contributing to the gender education of our people, especially of our youth.

Posting photos of Coco at the fashion show on her Facebook account, Maza said, “Bench should be held accountable for this degrading and dehumanizing portrayal of women and should apologize.”

Coco, on the other hand, has yet to issue a statement regarding the issue.