“Everything in Holland is very flower-centric, wherever you look—in houses, flower beds, everywhere—so it’s always been an intricate part of my upbringing.” But van der Wal really caught the flower bug back in 2005, after her home country of Holland chose to honor her with a namesake lily. Three years later, she launched Frederique’s Choice—a lifestyle e-commerce brand offering handcrafted, locally sourced floral bouquets and arrangements across Europe. Van der Wal carries a Frederique’s Choice bouquet. The color schemes have a certain ease to them—a skill van der Wal picked up from her years spent in the fashion industry. My co-workers were fascinated by it when they first saw me carrying my own Frederique’s Choice bouquet into the office.