Jon Feltheimer, the CEO of indie studio Lionsgate, has admitted the film ‘Allegiant’ might have been rushed out a bit too quickly. The Shailene Woodley film, the third in the ‘Divergent’ series and based on Veronica Roth’s dystopian YA novels, was a great disappointment both financially and critically.
Lionsgate shares are under pressure this morning after “Allegiant,” the third film in the “Divergent” franchise, stumbled at the box office, opening to a lackluster $29 million. That represented a 44% drop from the debut of “Insurgent” at $52.3 million debut in 2015, and a 46% decline from the first “Divergent’s” $54.6 million launch in 2014.... <a href="https://variety.com/2016/film/news/allegiant-box-office-miss-lionsgate-stock-slides-1201735021/" title="Read ‘Allegiant’ Stumbles, Lionsgate Stock Slides on Faltering ‘Divergent’ Series">Read more »</a><img src="http://media.zenfs.com/en_US/Entertainment/Variety/pc17#038;c26035310#038;c310000#038;cv2.0#038;cj1" class="editorial"/>
During press tours, this market force only increases, which is why Blake Lively, Selena Gomez, Chloë Grace Moretz, and more change their outfits multiple times in a day. First, she spoke with Matt Lauer on the Today show, then headed downtown for AOL Build, BuzzFeed’s offices, and more media outlets throughout New York.