Tabs group
- NewsNoël Duan
Millennials Run The Beauty Industry, Says Study
Ever since Kendall Jenner became the face of Estée Lauder, and YouTube beauty gurus like Bethany Mota began leading an online community of young, and knowledgeable, beauty junkies, media has been reporting on how millennial women (ages 18 to 34) are taking over the beauty industry. Unfortunately for beauty brands who have relied on legacy and reputation for generations, millennials are not interested in brand loyalty.
Something went wrong. Please try again.
