Tabitha Simmons has collaborated with the team at Puma on a new collection.
The British stylist and footwear designer launched her debut line in 2009, with celebrities such as Miranda Kerr, Kate Bosworth, and Liv Tyler all fans of her chic ankle boots and bold patterns.
Now, Tabitha has worked alongside the designers at the German sportswear giant on the Puma X Tabitha Simmons range, which features feminine takes on classic athleisure pieces and sneakers.
"I'm thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market," she commented. "Together, we married Puma's sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish tracksuit for all women on the go."
Tabitha's collection includes reimagined versions of the Puma Cell Stellar and Ralph Sampson shoes. There is also matching apparel decorated with rose, daisy, and dragonfly motifs, including a reversible full-zip nylon track jacket, a backpack, a padded laptop pocket, and a waist bag.
Accordingly, Puma bosses are thrilled with the final result.
"We're excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents," added Adam Petrick, global director of brand and marketing at Puma. "For our first collaboration, we've blended Puma's iconic sport-inspired silhouettes with Tabitha's well-known custom florals resulting in disruptive new executions with a feminine touch."
The Puma X Tabitha Simmons collection will drop on 1 February.
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