This new swimsuit campaign features 100% un-photoshopped natural bodies of all shapes and sizes

An empowering new modeling campaign has been launched just in time for the fall New York Fashion Week. Led by models Charli Howard and Clémentine Desseaux, the “All Woman Project” is a body love campaign designed to celebrate diversity in fashion. According to Vogue, the multi-platform campaign’s goal is to highlight how beautiful the differences between women’s bodies are.

The women recruited models and photographers who both speak out about body love and don’t fit into the standard beauty norms of the fashion world.

Their introductory video just launched and shows all the incredibly glowing faces and bodies of the women involved in a totally unique and wonderful way.

They’re encouraging women to hashtag #iamallwoman across Twitter and Instagram on their own pictures to bring awareness to the confidence we can find in our own individuality.

None of the images in their campaign are touched up or Photoshopped.

Howard told Vogue, “As a consumer, you deserve to look at a fashion image and see yourself represented, not just a row of skinny Caucasian girls, but a variety of sizes and colors.”

And from the looks of it, they’re having a blast creating this project together.

Desseaux added that that she’s hoping for lots of interaction from women everywhere throughout this campaign.

She said, “It is possible to make this world a better place. We can accomplish so much by just believing in ourselves. We just want more women to do the same.”

We are all about making the world a better place so we are loving everything these brave, bold, and beautiful women stand for.

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