Swarovski opens first 'Instant Wonder' store in Singapore
Swarovski unveils its first Instant Wonder boutique in Southeast Asia at The Shoppes at Marina Bay Sands.
The refurbished boutique now showcases its full range of jewellery in eight-sided octagonal shape displays on its wall, instead of your usual jewellery stands, and it's said to be a homage to Swarovski’s crystal craftmanship in candy-coloured hues of pink and green. In place of sculptural display, Creative Director Giovanna Engelbert's debut collection, Collection I are displayed on 3D metallic-cast busts.
Singapore's boutique is one of 28 Instant Wonder stores in key global markets such as Milan and New York.
“Swarovski is a company rooted in innovation and reinvention. For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world. We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future,” shared Robert Buchbauer, CEO.
The Swarovski Instant Wonder store is located at #B2-88, The Shoppes at Marina Bay Sands.
