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Sulwhasoo's 10th anniversary sets are launching in October with free gifts

Sulwhasoo First Care Activating Serum comes in a limited-edition baekja bottle. PHOTO: Sulwhasoo
Sulwhasoo First Care Activating Serum comes in a limited-edition baekja bottle. PHOTO: Sulwhasoo

My first encounter with the Korean brand was the Sulwhasoo Concentrated Ginseng Renewing Eye Cream when it was just launched in our market. At that time, the only thing I knew about the brand was that it is known for using rare ginseng in its products and that it works wonders. And when I first tried it, I saw marked improvement around my eye area. My eyes looked less tired and tauter, and I could see that the lines around my eyes were less visible. As someone who loves herbs, especially the comforting aroma of ginseng, I was sold.

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The brand claims to improve the look of “Five types of wrinkles”, namely, the overall appearance of wrinkles, wrinkles around the eye area, wrinkle depth, wrinkle length and wrinkles under the eye. Taking a closer look into its components, the secret lies in the precious saponin component that requires 1,000g of ginseng to extract a mere 1g of saponin. At the same time, the Sulwhasoo Concentrated Ginseng Renewing Eye Cream is also boosted with ginseng retinol – a ginseng flower extract and retinol complex, which helps to enhance the skin’s elasticity. Wow.

Sulwhasoo's bestsellers: Concentrated Ginseng Renewing Cream EX, Concentrated Ginseng Renewing Serum EX,  First Care Activating Serum Limited Edition. PHOTO: Sulwhasoo
Sulwhasoo's bestsellers: Concentrated Ginseng Renewing Cream EX, Concentrated Ginseng Renewing Serum EX, First Care Activating Serum Limited Edition. PHOTO: Sulwhasoo

My subsequent encounter with Sulwhasoo was the First Care Activating Serum, which is the first step in any skincare routine. Wish to enhance your skincare's efficacy? The First Care Activating Serum is THE product to use. This lightweight, skin-priming serum harnesses the power of five precious Korean herbs to minimise signs of ageing, hydrate, brighten and firm the skin. The serum primes the skin to be more receptive to any product applied after, thereby achieving amplified results. According to Sulwhasoo's global retail sales in 2021, one bottle of the First Care Activating Serum is sold every 10 seconds. In celebration of its 10th year in Singapore, First Care Activating Serum now comes in a limited-edition container incorporating the purity and aesthetics of Joseon Baekja (white porcelain from the Joseon dynasty).

Sulwhasoo First Care Activating Serum 90ml, Limited-Edition

Sulwhasoo First Care Activating Serum 90ml, Limited-Edition. PHOTO: Lazada
Sulwhasoo First Care Activating Serum 90ml, Limited-Edition. PHOTO: Lazada

As a brand that combines Asian herbal medicine with advanced skincare science, the efficacy of Sulwhasoo's wide range of products speaks for itself. What I also love about the brand is how they successfully leverage Asian traditional wisdom to achieve harmony and balance while simultaneously challenging Western dominance in the beauty industry.

Sulwhasoo First Care Activating Essential Set (3 Items) [New Version]

Sulwhasoo First Care Activating Essential Set (3 Items) [New Version]. PHOTO: Lazada
Sulwhasoo First Care Activating Essential Set (3 Items) [New Version]. PHOTO: Lazada

[New] Sulwhasoo Concentrated Ginseng Renewing Cream EX Classic, 60ml

[New] Sulwhasoo Concentrated Ginseng Renewing Cream EX Classic, 60ml. PHOTO: Lazada
[New] Sulwhasoo Concentrated Ginseng Renewing Cream EX Classic, 60ml. PHOTO: Lazada

Sulwhasoo's 10th Anniversary Celebration

In October, Sulwhasoo will launch exclusive anniversary sets for a month-long celebration. Each set will include some of the brand's bestsellers and will come with a limited-edition Sulwhasoo leather jewellery box and 10-pc deluxe sizes of Sulwhasoo bestsellers. So add to cart today and check out on 10 October!

[New] Sulwhasoo 10th Anniversary Concentrated Ginseng Renewing Set (worth S$489)

[New] Sulwhasoo 10th Anniversary Concentrated Ginseng Renewing Set (worth S$489). PHOTO: Lazada
[New] Sulwhasoo 10th Anniversary Concentrated Ginseng Renewing Set (worth S$489). PHOTO: Lazada

[New] Sulwhasoo First Care Activating Serum 60ml 10th Year Anniversary Set (Worth $230)

[New] Sulwhasoo First Care Activating Serum 60ml 10th Year Anniversary Set (Worth $230). PHOTO: Lazada
[New] Sulwhasoo First Care Activating Serum 60ml 10th Year Anniversary Set (Worth $230). PHOTO: Lazada
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